Varsity Volleyball Game College T-Shirt for Toddler

The popularity of Volleyball has increased dramatically over past years. This is a result of commodification. Commodification is the process of turning something into a commodity that can be bought and sold. Over the past 20 years, Volleyball has evolved from a simple, fun and recreational sport to a more appealing, more sexualized version, beach volleyball. As a result of this evolution, beach volleyball has received a vast improvement in popularity, especially amongst a male audience. The intent of this essay is to examine the sport of beach volleyball and explain why the individuals, and the sport itself, have evolved throughout the years