The popularity of Volleyball has increased dramatically over past years. This is a result of commodification. Commodification is the process of turning something into a commodity that can be bought and sold. Over the past 20 years, Volleyball has evolved from a simple, fun and recreational sport to a more appealing, more sexualized version, beach volleyball. As a result of this evolution, beach volleyball has received a vast improvement in popularity, especially amongst a male audience. The intent of this essay is to examine the sport of beach volleyball and explain why the individuals, and the sport itself, have evolved throughout the yearsIf you’re looking for a top-quality, instant-favorite sweatshirt, you’ve come to the right place! Our Premium Hoodie from the FamiLane Collection is everything you could ask for: it’s warm and cozy with a tailored and feminine fit, and it's built to last. This item runs small.